Yanouk Poirier joins the Memphremagog Food Bank as its new Ambassador
PRESS RELEASE - FOR IMMEDIATE RELEASE
Magog, March 23, 2026 – The Memphremagog Food Bank (BAM) is proud to announce the appointment of Mr. Yanouk Poirier as its new official ambassador. A recognized leader and man of heart, Mr. Poirier will leverage his vast network and strategic expertise to support the organization's mission: ensuring food security and upholding the dignity of citizens within the Memphremagog RCM.
A New Strategic Role for the BAM
Mr. Yanouk Poirier becomes the very first official ambassador for the BAM. This role aims to mobilize the business community and forge lasting ties between the private sector and Food Banks's social mission.
An Influential Leader Serving the Community
With over 30 years of experience in executive recruitment and leadership consulting, Yanouk Poirier is renowned for his ability to build bridges and catalyze organizational success. Firmly believing that leadership has the power to positively transform society, he embodies a human and authentic approach to business. By accepting this ambassadorial role, this family man, entrepreneur, and natural connector wishes to mobilize the business community and raise awareness about the growing challenges of food insecurity—driven by a vision where every leader can have a lasting impact on their environment.
Commitment as a Driver for Social Transformation
This is not Mr. Poirier's first social commitment. Already serving on the boards of the Saint James's Club of Montreal and the Foundation of the Institut universitaire en santé mentale, he is also a mentor and Governor at the Université de Sherbrooke. His arrival at the BAM brings a human and authentic vision, essential for promoting the organization’s values.
"Yanouk’s arrival as an ambassador marks an important milestone for us," emphasizes the management of the Memphremagog Food Bank. "His vision of leadership and his roots in the Estrie region will allow us to amplify our message and build new collaborations."
About the Memphremagog Food Bank
Founded in 1991, this organization’s mission is to provide food assistance to residents of the Memphremagog RCM in need, contributing to the improvement of their living conditions. By reducing food waste through the contribution of its suppliers and the community, the BAM ensures the equitable distribution of goods to more than 871 households and 17 community organizations and projects. Each year, the organization recovers and distributes over $2 459 550 worth of food—the equivalent of 495 478 meals, representing 5 140 emergency food baskets. banquealimentaire.ca
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Source:
Léonie Gamache
Communications Officer